Automated Pricing Rules for Service Businesses

Why Manual Pricing Costs You Money

The Hidden Cost of Inconsistent Quoting

Every time you manually calculate a quote, you risk errors, inconsistency, and delays. One wrong calculation can mean undercharging by hundreds of pounds. Inconsistent pricing across your team erodes customer trust. And every minute spent on maths is a minute not spent growing your business.

Automated pricing rules eliminate these problems. You define your pricing logic once — covering every variable from event duration to travel distance — and Valora handles every calculation consistently and accurately, every single time.

Powerful Pricing Rules You Control

Build sophisticated pricing logic without spreadsheets or formulas

• Base Rate Pricing

  Set a fixed base price for each service. The starting point for every quote, automatically applied.

• Duration-Based Pricing

  Charge by the hour with configurable hourly rates. Set minimum hours, overtime rates, and peak-time pricing.

• Mileage & Travel Charges

  Automatic distance calculation from your base location. Set per-mile rates or flat-rate zone charges.

• Occasion Surcharges

  Different rates for weddings, corporate events, parties, and more. Percentage or fixed surcharges applied automatically.

• Add-On Items

  Create optional extras with individual pricing. Customers select add-ons and see the total update in real-time.

• Seasonal & Peak Pricing

  Apply date-based multipliers for busy periods. Charge more for December, bank holidays, or summer weekends.

How Pricing Rules Work

Set up once, quote accurately forever

1. Define Your Services

   Create your service offerings — DJ hire, photo booth rental, cleaning packages, or whatever you provide. Each service gets its own base rate.

2. Configure Pricing Rules

   Add pricing rules for each variable: hourly rates, mileage charges, occasion surcharges, add-on items, and seasonal multipliers. Use the visual rule builder — no formulas needed.

3. Quotes Calculate Automatically

   When a customer requests a quote, Valora applies all your rules instantly. The result is a detailed, accurate quote breakdown delivered in seconds.

Real Examples of Pricing Rules in Action

A DJ sets a base rate of £350, adds £50/hour for events over 4 hours, charges £0.45/mile for travel, applies a 20% wedding surcharge, and offers uplighters at £15 each. When a customer requests a quote for a 6-hour wedding 25 miles away with 10 uplighters, Valora instantly calculates: £350 + £100 (extra hours) + £11.25 (mileage) + £92.25 (wedding surcharge) + £150 (uplighters) = £703.50.

A cleaning company sets rates per square metre, adds surcharges for end-of-tenancy cleans, and offers add-ons like oven cleaning and carpet shampooing. Every quote is calculated consistently, whether the customer requests it at 2am on a Sunday or 10am on a Monday.

Built for Every Service Industry

Pricing rules that adapt to how you actually charge

Frequently Asked Questions

• How complex can my pricing rules be?

  As complex as you need. You can combine base rates, hourly pricing, mileage charges, occasion surcharges, add-on items, seasonal multipliers, and minimum order values. Rules stack together to calculate the final quote.

• Can I have different pricing for different services?

  Yes. Each service you create can have its own set of pricing rules. A DJ hire service might use hourly + mileage pricing, while a lighting hire service uses per-item pricing.

• What if I need to override the calculated price?

  You can always manually adjust a quote after it's been generated. The automated price is a starting point — you have full control to modify it before sending to the customer.

• Can I set minimum and maximum prices?

  Yes. You can set minimum order values for each service to ensure every quote meets your minimum charge. Maximum limits can also be configured.

• How do mileage charges work?

  You set your base location and a per-mile rate. When a customer enters their event address, Valora calculates the distance automatically using Google Maps and applies your mileage rate. You can also define zones with flat-rate charges.

• Can I change pricing rules after setting them up?

  Yes. You can update your pricing rules at any time. Changes apply to all future quotes immediately. Existing quotes remain unchanged.

Stop Calculating Quotes Manually

Set up your pricing rules in minutes and let Valora handle every quote automatically.

• 30-day free trial
• Visual rule builder
• Unlimited pricing rules
• Cancel anytime